 Image credit George Clooney Portrait - © Martin Schoeller 2007 - Courtesy of CAMERA WORK Gallery, Berlin  event venue
Tokyo Midtown HallRoppongi Tokyo Japan T +81-(0)3-3740-4770 social| Published | September 28, 2012 at 04:43pm | | Seen | 1350 times |
International Photography FairTokyo Photo 2012 Tokyo Midtown Hall, Photography, Tokyo, Japan
Friday September 28, 2012 - Monday October 1, 2012 - Event ended. The fourth edition of TOKYO PHOTO, Japan's leading art fair dedicated to photography, will feature the strongest line-up of galleries to date -an international selection of 35 participants including art galleires, museum, and publishers from Tokyo, Osaka, Shanghai, New York, Los Angeles, London, Paris, Berline, and Amsterdam. Over 1,000 art works will be showcased.
Launched in September 2009 as Japan’s first international art fair dedicated to photography, TOKYO PHOTO has quickly established itself as the largest cultural event of its kind in Asia. Part market, part laboratory, part pedagogical workshop and part curatorial platform, TOKYO PHOTO has collaborated with leading art institutions of the world including London’s Tate Modern and the Museum of Photographic Arts in San Diego to enrich and energize the cultural landscape of Tokyo through the promotion, understanding and appreciation of the visual arts.
TOKYO PHOTO seeks:
To expand, as well as integrate, the art market in Japan for photography.
To establish an international platform in Japan to support not only art collectors but practicing artists as well.
To unleash Tokyo’s “creative power” by encouraging local business and community involvement in the arts.
Highlights of TOKYO PHOTO 2012
The fourth edition of TOKYO PHOTO will open on Thursday, September 27, 2012 for a private vernissage and will continue through Monday, October 1 for the general public. Returning to Tokyo Midtown Hall in Roppongi, the fair will feature the strongest lineYup of galleries to date—an international selection of over 35 participants from Tokyo, Osaka, Beijing, Shanghai, New York, Los Angeles, London, Paris, Berlin, and Amsterdam.
World Class Galleries
Among US galleries, two highly prestigious galleries scheduled to participate are Gagosian Gallery and Rose Gallery. With eleven gallery spaces—three in New York, two in London, one in each of Beverly Hills, Rome, Athens, Paris, Geneva and Hong Kong—Gagosian Gallery is widely considered the top contemporary art gallery in the world. Rose Gallery is widely considered California’s top photography gallery.
Among European galleries, five highly prestigious galleries scheduled to participate are Camera Work, Toluca, VU’ La Galerie, Michael Hoppen Gallery, and Torch Gallery. Camera Work is based in Berlin and is widely considered to be the best photography gallery in Germany. Toluca, based in Paris, is famous among photography aficionados for their beautifully designed, limited edition photography books. VU’ La Galerie, a regular participant at Paris Photo, is one of Paris’s top photography galleries. Michael Hoppen Gallery is considered London’s top photography gallery and Torch Gallery is considered Amsterdam’s top photography gallery.
None of these prestigious international galleries have ever participated in a Japanese art fair except for Tokyo Photo.
World Class Speakers
Scheduled speakers include W. H. Hunt and Philip Prodger.
W. H. Hunt is a professor at the School of Visual Arts in New York and a board of directors of AIPAD (Association of International Photography Art Dealers). He is considered one of the world’s most important collectors of photography, and has been profiled in The New York Times, BBC and PBS (America’s nonYprofit public television broadcasting service). He will discuss his newly published book “The Unseen Eye”.
Philip Prodger is Curator and head of the Photography Department at the Peabody Essex Museum. Located in Massachusetts, PEM is one of the oldest continuously operating museums in the United States and is considered to have the finest collection of 19thYand early 20thYcentury photographs of Japan outside Japan.Types of visitors expected to attend the upcoming edition of Tokyo Photo:
Individual collectors that make up the client list of participating galleries.
High net worth individuals who invest in art.
ArtYconscious consumers with sophisticated tastes in fashion, design,
beauty and luxury.
Local college students, amateur camera fans and photography fans.
VIP Program
TOKYO PHOTO VIP events and programs offer exclusive access and experiences for VIP guests. The VIP program will include private collection visits, curator and directorYled walkthroughs at local art institutions, gallery visits and numerous special events throughout the city tailored specifically for collectors, curators and art patrons. VIP guests are invited to join our Opening Preview and Vernissage and to enjoy our VIP lounge.
Approximately 20 members of the Photography Council of the J. Paul Getty Museum in Los Angeles, California are scheduled to attend Tokyo Photo 2012. They include some of the top patrons of the museum, as well as curators and museum directors. Over the last few years, the Photographs Council has made several important acquisitions for the Getty including key works by international photographers, such as Candida Höfer (German); Daido Moriyama (Japanese); and Vik Muniz (Brazil).
Photography as art
We are at an exceptional time for photography. What had been a marginalized medium less than 30 years ago has become one of the major staples of museum display, taking its place alongside painting in terms of scale, sophistication and expense. TOKYO PHOTO seeks to highlight the growing centrality of photography within contemporary art practice.
Japan as a leading nation in the development of photography
As any capsule history of photography from the camera obscura to the digital SLR makes apparent, Japan rivals France and the United States as a pivotal country in the establishment of photography as an art form. TOKYO PHOTO seeks to celebrate this often overlooked fact.
What is an art fair?
Contemporary art is typically purchased in two main markets: the primary market and the secondary market. The primary market offers art that comes directly from the artists' studio and is sold in private gallery exhibitions or art fairs. This is the time when the price for the artwork is established for the first time. The secondary market offers art that is put up for sale not by the artist, but by a collector or other dealer who wants to resell it, often via auction houses.
Attendance at art fairs has become mandatory for any art world player. Part festival, part social extravaganza, part buyer’s feeding frenzy, art fairs attract visitors of all types from the most serious museum directors, curators and critics to high net worth collectors, advertising and design professionals, journalists and just about anybody else who likes art. Unlike biennials and museums, art fairs allow the visitor to transcend the mere category of “spectator” in order to become a “roleYplayer” through research and buying a work of art.
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