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William Eggleston, Before Colors, Photography - Nederlands Fotomuseum, Rotterdam, Netherlands

Image credit Untitled, Courtesy Cheim & Read, New York and Peder Lund, Oslo 1960
© William Eggleston / Eggleston Artistic Trust, Photo Courtesy Cheim & Read, New York

event venue

Nederlands Fotomuseum

Las Palmas building

Wilhelminakade 332

3072 AR Rotterdam

Netherlands

T +31 (0)10 2030405

Site http://www.nederlandsfotomuseum.nl

Opening hours: Tue- Fri 10 a.m.- 5 p.m., Sat & Sun 11a.m.- 5 p.m.

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Published	June 27, 2012 at 01:26pm
Seen	920 times

William Eggleston

Before Colors
Nederlands Fotomuseum, Photography, Rotterdam, Netherlands
Saturday June 16, 2012 - Sunday August 26, 2012 - Event ended.

The American photographer William Eggleston (1939) is known as one of the major pioneers of artistic colour photography. Eggleston's black-and-white photographs are less well-known. In Before Color, the Netherlands Fotomuseum highlights this famous photographer's earliest work, which was only recently discovered.

The photographs show that Eggleston found his own style early on. Inspired by Henri Cartier-Bresson, Eggleston used a 35mm camera and fast black-and-white film to photograph the American way of life in the early 1960s. We see his own surroundings: suburban Memphis, with its diners, car parks and supermarkets, as well as the houses and domestic interiors of the people who lived there.

Breaking a tradition

At the same time Eggleston experimented with colour photography. Together with Joel Meyerowitz, Joel Sternfeld and others, he broke the long tradition of black-and-white photography by working in colour and focusing on subjects from daily life. He discovered the deep and saturated colours of the so-called dye-transfer printing technique, originally a commercial application that he perfected and that would become his international trademark. Eggleston would later abandon black-and-white film altogether and his earliest work was forgotten. So it was a surprise when a box of his black-and-white photographs was recently found in the archives of the William Eggleston Artistic Trust in Memphis. The photographs were exhibited for the first time in 2010 at the Cheim & Read Gallery in New York and published in the book Before Color (Steidl, 2010).

Before Color exhibition

This is the first time that Before Color has been exhibited in the Netherlands and includes nearly 40 photographs from William Eggleston's early career. The images show that Eggleston found his personal style and photographic motifs early on and provide a wonderful picture of the American way of life in suburban Memphis in the 1960s. Before Color by William Eggleston will be on display from 16 June until 26 August.

Book Before Color | William Eggleston | Steidl | € 48,- | ISBN 978-3-86930-122-8

The exhibition was realised in cooperation with Peder Lund (Oslo) and William Eggleston Artistic Trust (Memphis)

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